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Employees Want Financial Guidance. Employers Aren’t Prioritizing It.
Persistent gaps between employee priorities and employer strategies continue to limit the value of retirement and benefit plans.
In our recent articles, CAP Guidelines Set the Standard and Is Your CAP Built to Withstand Market Uncertainty?, we explored how plan design and investment flexibility are essential for helping employees navigate today’s economic volatility.
What the ongoing research continues to reinforce is this:
Employees are prioritizing long-term financial wellbeing while many employers are still focused elsewhere.
Let's look at the numbers
According to the 2024 WTW Global Benefits Attitudes Survey:
78% of employees across North America say they are not saving enough for retirement
59% of employees rank financial wellbeing as one of their top concerns
Yet only 22% of employers are prioritizing financial wellbeing in their strategy
Only 36% of employees feel confident they are on track to retire
33% say they are worse off financially than they were a year ago
This disconnect is not subtle. It is measurable and it has real consequences for engagement, retention, and plan effectiveness.
While many employers continue to focus heavily on traditional health benefits or surface-level perks, employees are asking for something different: clear, practical support for long-term financial health.
This is a Strategic Opportunity
Financial stress often stems from uncertainty. Employees want to know:
Am I saving enough?
Are my investments aligned with my future goals?
Will I be okay when I retire?
These are fundamental questions and too many benefit strategies are not built to answer them.
Addressing this disconnect is the first step!
Education and clarity can only follow when your strategy aligns with what employees truly need.
When employers realign their approach to reflect employee priorities, they unlock more potential in every compensation dollar being spent.
Next Comes Education
Capital Accumulation Plans (CAPs) are a critical tool for long-term planning. But without a clear structure and aligned communication, they fall short. A well-structured CAP, combined with a strategy that reflects employee priorities, provides a pathway to greater confidence, stronger engagement, and better long-term outcomes.
This is where education comes in but only after the plan is designed with purpose.
Employees can’t act on what they don’t understand, and they won’t engage with tools that feel disconnected from their concerns.
The Bottom Line
Employees are telling us what they want.
Support with retirement. Guidance on saving. Clarity around long-term financial health.
If your benefit and retirement plans aren’t built with these priorities in mind, the next step isn’t a brochure or a seminar. It’s a conversation about structure, alignment, and whether your current strategy is truly working for the business and its people.
Once that foundation is in place, then you can give employees the education and tools they need to take control of their future with confidence.
Send us a message if you want to connect. Otherwise, get a copy of the full survey by request below.
Is Your CAP Built to Withstand Market Uncertainty?
Is Your CAP Designed for This Market?
Canada’s exposure to the U.S. economy is significant.
Before we dive in, let’s quickly revisit what we mean by a Capital Accumulation Plan (CAP).
A CAP is a retirement savings program designed to help employees build long-term financial security. Contributions are typically made by both employees and employers, and the funds are invested over time.
Examples of a CAP with a retirement savings/income focus may include the following plans or arrangements provided for employees or members: defined contribution pension plan (DCPP) with or without post-employment variable benefits options, registered retirement savings plan (RRSP), deferred profit-sharing plan (DPSP), locked-in retirement account (LIRA), registered retirement income fund (RRIF), life income fund (LIF), PRPP, VRSP, and Tax Free Savings Account (TFSA). Examples of a CAP without a retirement savings/income focus include registered education savings plan (RESP) and First Home Savings Account (FHSA).
In today’s environment of rising trade tensions, geopolitical volatility, and unpredictable markets, plan sponsors face a growing challenge: ensuring that their CAP offers a strong range of asset classes, geographic exposure, and investment styles.
The goal? Helping employees manage risk, reduce volatility, and continue pursuing long-term returns.
What the numbers tell us
Roughly 25% of our Canadian GDP is tied directly to exports across the border. With tariffs and political uncertainty making almost every headline, many are asking: What impact will this have on my investments?
For members in a CAP, the answer depends on how much flexibility their plan allows.
Too often, investment menus are limited. This approach might work in ideal market conditions, but we are currently facing anything but.
In fact, beyond limited investment choices, the default investment option itself may have a geographic makeup and asset mix that is increasing risk for your employees.
At a time when geographic risk matters more than ever, employees need options that reflect today’s realities.
This includes the ability to distinguish and choose between Canadian, U.S., international, and global investment options, as well as access to both passively and actively managed investments.
This a critical strategy for helping to reduce market volatility during these uncertain times.
Is your plan equipped for volatility, or relying on outdated defaults?
Your business and team deserve more than a set-it-and-forget-it solution.
We like to understand what our plan members are truly willing to accept when it comes to investment risk.
While assumptions are often made based on age, this can overlook what really matters:
Does the member understand the risk?
Can they afford volatility right now?
Do they feel confident making changes when the market shifts?
This is where the CAP plan design and employee’s access to financial education intersect.
A big part of a well thought out Capital Accumulation Plan includes:
Regularly reviewing investment options and asset class availability
Evaluating whether plan provisions are still appropriate
Ensuring employees have both the guidance and the confidence to make sound decisions
- Providing meaningful financial education, tools, and access to full financial planning through advisors qualified to deliver comprehensive guidance with the goal of reducing employee stress and anxiety related to their finances.
It’s time to move beyond minimal requirements.
Plan sponsors have the opportunity to deliver smarter, more resilient solutions that reflect both the world we live in and the pressures their people are facing.